1080x1080 Social media campaign.

Gartner® Magic Quadrant

OVERVIEW

Gartner is a research and consulting firm that provides services to businesses in the IT sector. The Gartner® Magic Quadrant is a research-based tool that shows how competitors in a market compare to each other. It's a visual representation of a market's competitors and their relative positions. These highly visual campaigns showcase Algolia’s place in the quadrant and therefore, the industry.

TEAM
Copywriter: David Rader

ROLE
Art Director

PLATFORMS
Web, social media platforms

Challenge

Based on current Algolia color schemes, iconography style guides, and overall visual language, design new icons to help illustrate the concepts of:
• Completeness of Vision
• Ability to execute
• An eye to the future
• The premiere market solution
• Next-generation functionality
• Global scale
• Empowering beyond limits
• Velocity unleashed
• Proven track record

Some initial concept explorations. All assets are made with Figma.