Finding the best contractor for your home project.
CLIENT
Kohler Co.
TEAM
Sr. Channel Manager: Darren Wojahn
Associate Director, Global Digital Products: Jon Proeber
ROLE
Senior Product Designer - Contract
PLATFORMS
Web
OVERVIEW
Kohler Co. needed to elevate the user experience of this online tool for 3rd party contractors, by updating the user interface and building it on the Salesforce platform they had in place. The ASR Finder is a portal where customers who have bought a Kohler product can easily locate a contractor who can work on the project in their home, whether it is remodeling, installation or building. I was the only UX Designer on the project, collaborating with a team consisting of a project manager, various product managers with different titles and a team of engineers.
As the sole designer on the team I was tasked with redesigning the interface of the application, making it easier to use on both mobile and desktop platforms.
Challenge
Some initial iterations were completed in Miro so that these ideas could be more accessible to the stakeholder team. Miro also made it easier for everyone to collaborate during the process itself.
Process
Showcasing a screenshot of an initial ASR finder wireframe, with designer’s annotations to the right, aimed at explaining the interaction design to the engineering team. And notes posted by the stakeholder team after their review.
Showcasing a screenshot of an initial ASR finder wireframe, with designer’s annotations to the right, aimed at explaining the interaction design to the engineering team. And notes posted by the stakeholder team after their review.
Final hand-off.
KOHLER ASR Finder Home page
With customer address and ‘type of work needed’ filter triggered.
With filters selected.
The system finds ASRs nearest the customer’s location. ASRs are also located according to best in ratings and price comparison.
Customer is able to choose and save ASR as per preference.
Outcome and Business Impact
The redesign of the ASR Finder helped increase customer conversion 3-fold and increased the success rate in identifying, recruiting and onboarding 3rd party contractors, authorized to provide services on-site with all major Kohler products.