EMPLOYER
CABLEVISION

ROLE
Visual Designer

PLATFORMS
Android

Overview

The project was a to create the visual design for a mobile app for Android named Optimum Wifi Connection. It is an app that measures the strength of indoor and outdoor wifi signal strength as well as mapping of Optimum internet hotspots. I was the Visual Designer, working with Director of Design, Product Manager and Corporate Communications Lead.

Challenge

After given wireframes and new brand guidelines, I was tasked to create the visual design for this new mobile app for Android.

Process

I was contracted to lead the visual design aspect of this project. Cablevision was undergoing a major rebranding and renaming effort, turning into the telecommunications company in Bethpage, Long Island that we now know as Optimum. This project was for Optimum’s new wifi hotspot detecting Android app. I provided the internal team of creative managers with visual design and production support. During the five month engagement, I was the sole visual designer for the project and worked closely with a UX designer who produced the wireframes for the app. Given the absolutely impeccably crafted Optimum Identity Standards Style Guide by the ad agency Mullen and because of the close collaboration with designers and individuals across the board, I was able to build upon the set of wireframes and create new solutions.

Outcome

Optimum WiFi Connection was presented in front of stakeholders.
It was approved for development as it adhered to the new visual language, brand and style guide redesign.